Ulaş Kutsi Çezik

The increasing popularity of yoga coincided with India’s efforts to enhance its global economic, political, and cultural recognition. In this way, India, especially under Bharatiya Janata Party (BJP) rule since 2014, took yoga as an important cultural and religious instrument to promote Hindu nationalist ideas, or Hindutva, which believes India is, in its essence, a Hindu nation, and tried to spread this by media and popular culture and link it to the world stage.